Who is responsible to ensure bad experiences on ecommerce sites are visible to anyone who’s about to make a purchase from that site?

Companies like Online Shopping: Shop Online for Mobiles, Books, Watches, Shoes and More, India's Largest Online Shopping Site in India don't allow all reviews, some won't allow posts on their facebook pages, but these are still to be sought, how do you bring such information right in front of a potential buyer.

Who is responsible to ensure bad experiences on ecommerce sites are visible to anyone who's about to make a purchase from that site?

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