Message to Marketers: Mobile Chat Is the Next Killer App

Koolnews Blog

Messaging apps are clearly the killer apps on mobile, but U.S. brands and retailers have not yet made themselves available via mobile chat. When you think about all the situations in which you have to call an airline, hotel, restaurant, insurance company, etc., the fact that you can’t instead message these companies on your smartphone for updates, to place an order or make changes to a reservation is shocking….

Source: adage.com

Interactive is the new paradigm for mobile.

See on Scoop.itdigital marketing strategy

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