Knowledge Is Power: Competitive Intelligence for Entrepreneurs

See on Scoop.itCompetitive Strategy

Running a successful company involves more than just keeping the books straight and making sure you lock up at night. The psychology of business is a field all of its own and certain business strategies can improve your company’s profitability, innovation and overall success.

One way to enhance your business is by applying a Competitive Intelligence Strategy. Competitive Intelligence is the process of collecting as much information as possible about your competitors … in an ethical way of course. Businesses use this method to learn all they can about rival companies so they can organise and improve their own company. Think of it as a kind of extreme market research, designed to give you an edge over your competition.


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