Are you trying to sell — or helping customers to buy? – Jacksonville Business Journal

See on Scoop.itInside Sales

Many salespeople grew up learning to master a technique to get potential buyers to “sign the deal.” This isn’t working today as buyers have more information, have equal access to the slick tricks, and can instantly contact a host of trusted allies to get the right information. So what is a salesperson to do today?

Raj Nadar‘s insight:

gold nuggets!

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