5 Steps to Give Unhappy Customers What They Want

See on Scoop.itCompany Culture

In the nearly 40 years since the original study, companies of every size and shape have identified customer service as an area of tremendous importance for customer retention and branding. In fact, in the minds of many managers, the ability to ratchet up customer service has become an essential element of competitiveness.

See on sloanreview.mit.edu


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