Much of the social media advice out there revolves around providing great content and creating an engaged community. While I completely agree with that advice, there is one important piece missing: the actual sales process.
In today’s world of Google, Facebook and Yelp, the sales process has lengthened because potential buyers can lurk in the shadows and research like never before.
It used to be they depended solely on the information of sales people and their neighbors to make a buying decision. These days they rely on reviews, blogs and tweets from millions of their closest friends.
How do we, as small businesses, leverage the vast array of information to influence these anonymous potential buyers? Well, welcome to the world of social selling.
What Is Social Selling?
See on www.steamfeed.com