31 business building benefits of Buyer Personas

See on Scoop.itStartup Success

Buyer Personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market. They are a tool that builds confidence in strategies to persuade buyers to choose you rather than a competitor or the status quo.


Buyer Personas are extremely useful for developing and evaluating messaging, content and offers that differentiate your brand from competitors. They are a foundation for any business that relies on customer acquisition, conversion and retention which, of course, is every business.


The best personas are created from real surveys and interviews – not from ballpark guesses, conjecture or assumptions. To get you started on creating Buyer Personas for your brand, HubSpot offers a free template:  Marketer’s Guide to Creating Buyer Personas.


To convince you it’s worthwhile, here are 31 business building benefits of Buyer Personas.

See on barnraisersllc.com


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