There are some real mysteries in SaaS. Even now that I understand them, I still see them as a bit of a mystery. Let me list a few:
- Why do customers buy a ton of seats up front, when they could start with a few and buy more later?
- Why do customers buy so much on the last day of the month? Great for sales reps looking to hit their quota. But why are customers in on it?
- And the Greatest Mystery of All: Why The Heck Do Customers Buy So Much on December 31?
I mean think about it:
>> Nothing is going to get implemented at the very end of the year, even if it is purchased. Why bother buying then, if you’re not ready to deploy?
>> No one is left in the procurement department to issue a P.O.
>> Nothing extra is left in the budget…
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